Fast-Moving Consumer Goods(FMCG)

In today’s scenario, FMCG are struggling to maintain a steady product performance in the last mile. With the level of connectivity we have today, data is captured every instant. However, analyzing the true potential of the captured data or information is critically important. It further defines whether the data is comprehendible or just a huge chunk of waste occupying valuable space.

For FMCG industry, one of the most important factor is the logistics and distribution part of their supply chain. Huge amounts of data is captured day-in day-out.

Can this key business information be used to simplify and enhance the logistics and supply chain is the major question here.

Big data can definitely create big possibilities for FMCG, the challenge is to select the right technology to analyse and comprehend this data and implement to make the most out of this data.

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Highlighting some of the key challenges faced by FMCG companies:

Lack of insight/ research – The primary challenge for FMCG companies is the lack of use of market insights and research by the general trade stores.

Visibility – More the space occupied in the stores, more visible is the product to the customers, more will be the product captured in the customer subconscious and therefore, higher number of product impressions and that is the typical strategy of a top FMCG company.

Availability – The challenge for a product of a particular FMCG company is to be at the right places and in right quantities and therefore, within the subconscious distance of the consumer mind.

Promotions – Promotions carry huge importance in the buying behaviour of the customers and the task to give the best possible price proposition to the customer while maintaining optimum quality levels is a challenge.

Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. ullamcorper mattis, pulvinar dapibus leo.

Highlighting some of the key challenges faced by FMCG companies:

Lack of insight/ research – The primary challenge for FMCG companies is the lack of use of market insights and research by the general trade stores.

Visibility – More the space occupied in the stores, more visible is the product to the customers, more will be the product captured in the customer subconscious and therefore, higher number of product impressions and that is the typical strategy of a top FMCG company.

Availability – The challenge for a product of a particular FMCG company is to be at the right places and in right quantities and therefore, within the subconscious distance of the consumer mind.

Promotions – Promotions carry huge importance in the buying behaviour of the customers and the task to give the best possible price proposition to the customer while maintaining optimum quality levels is a challenge.

CNS has a dedicated team of experienced data analysts especially for FMCG sector who provide effective business insights to overcome such challenges:

  • Pricing insights: Know what price point will draw customers and increase profitability
  • Customer insights: Sell what customers want at their preferred point of purchase
  • Sales insights: Adopt new ways to sell based on how customers are buying
  • Marketing insights: Deliver personalized promotions and optimized marketing spend
  • Supply chain insights: Optimize inventory levels with minimal stock-outs

Reach Us

  • +91-124-4308270/71
  • info@cnscomnet.com
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    Haryana, India, 122016